Saturday, May 7, 2011

eMetrics Sydney - Day 2

How could you predict that different coloured buttons provided different results at different times of the year? This is what Paul Robinson, Marketing and Communications Manager, from the ABC shop found when he conducted multivariate tests to optimise the purchase process on the ABC shop website. Paul is a skilled user of WebTrends and always provides wonderful insights on how to get the most from web analytics in a retail environment. I was definitely looking forward to this presentation and I wasn't disappointed. His insights into the lack of return on investment for Facebook commerce were interesting as was his insights into the decisions that he makes based on the data from WebTrends.
Mark Allison from WebTrends shared the stage with Paul and provided a sneek preview of some of the features of WebTrends Analytics 10 and its ability to merge data from many different sources (more on this to come in my post on WebTrends Engage 2011).
Frank Grasso from e-Channel Online presented an interesting argument in using AdWords more as a distribution system than a pure advertising platform. In essence his argument was based on the efficiencies that can be created by effectively bidding on long tail keywords to close the sale once a user has made a decision on their purchase. His examples of how poorly companies use AdWords were a real wake up call for the industry.
Alan Long has moved away from Hitwise/Experian to set up his own venture Online 1984 which provides reputation management services in the area of social media. His presentation on the difficulties of analysing social media sentiment across a large scale highlighted some of the key issues that the sentiment analysis market needs to solve before they can provide meaningful tools to the industry.
Other speakers included Aiden Beanland, Regional SEO Manager for Yahoo on engagement analytics for publishers, Christian Bartens from Datalicious on cross channel attribution models, Gregan McMahon on integrating mobile advertising data with other campaign tools and David Brigham on the use of web analytics to optimise marketing spend.
Finally I also spoke at the conference on the topic of Measuring the Environment which covered some of the key factors that should be considered when using web analytics tools. I hope to make this presentation available online shortly.
If you are interested in web analytics and optimising marketing, once again, I can't recommend the eMetrics conference highly enough. It will be coming to Melbourne later this year and hopefully back to Sydney in 2012.

218 comments:

  1. The information which you people are given are really superb..!!!andreabroyles

    ReplyDelete

  2. Its very useful if every one should follow this.
    deborahmaue

    ReplyDelete
  3. Not only to read need to spreed every one. MooseNoose

    ReplyDelete
  4. Keep posting the articles,useful to every one.
    Hotgraphics2u

    ReplyDelete
  5. Thank you for this tutorial.its really informative tutorial. rc573

    ReplyDelete
  6. Information's are more innovative and nice to read it concursoideasbbk

    ReplyDelete

  7. Thank you for this guidance.its really informative for all..designingwithsydney

    ReplyDelete
  8. Its really informative tutorial. Thank you for this tutorial. playertakesall

    ReplyDelete
  9. Information's are more innovative and nice to read it deruicctv

    ReplyDelete
  10. Not only to read need to spreed every one.
    qiuhuangtiyu

    ReplyDelete
  11. I am so excited while I read all the comments kominka-doutou

    ReplyDelete
  12. Peoples are giving wonderful thoughts… mse188

    ReplyDelete
  13. All the post are nice to read it dca-acl...

    ReplyDelete
  14. its really informative tutorial. Thank you for this tutorial .
    antonwilde

    ReplyDelete
  15. Its useful to every one and keep posting sabadellenvivo

    ReplyDelete
  16. All the words in simple way every one should understand easily. ilovecamogie

    ReplyDelete
  17. its really informative tutorial. Thank you for this tutorial ebro-j.

    ReplyDelete

  18. its really informative tutorial. Thank you for this tutorial .
    topproducerguide

    ReplyDelete

  19. Thank you for this guidance.its really informative for all..
    timothysfinejewelry

    ReplyDelete
  20. What a good suggestion posted by the peoples. lsxgjg

    ReplyDelete

  21. Nice post all information are useful to real life. gamexin

    ReplyDelete

  22. Really nice,every should like this.
    gkyibiao

    ReplyDelete

  23. Its very useful if every one should follow this. haoxiang-bio

    ReplyDelete
  24. I am so excited while I read all the comments. kilotipo

    ReplyDelete

  25. Nice post all information are useful to real life. monkeydork

    ReplyDelete
  26. good we will talk about about Android os Emulators for Macintosh personal computer, open this site Alas there is normally no approach you can download Mobdro Download nice.

    ReplyDelete
  27. good how-to install mobdro iphone app on our equipment (Android os, Computer, mobdro apk android streams iphone app of your machine. In this request, nice.

    ReplyDelete
  28. This is amazing application which is used worldwide to download paid apps from Play Store with free of cost.thanks for sharing
    blackmart apk

    ReplyDelete
  29. good you can gain access to each of the video tutorials downloaded from the program itself. open this site Very well, the download choices will be thus basic SnapTube great.

    ReplyDelete
  30. good with various other users and advance your pokemons. official site link Also look for PokéStops located at interesting places, Pokemon GO nice.

    ReplyDelete
  31. mobdro online application have complete collection of free hollywood movies.
    Mobdro Android App

    ReplyDelete
  32. good In my opinion, I like performing them, for a few distinct factors. bigphotographers bigphotographers bigphotographers bigphotographers miss any cocktail hour or response period. nice.

    ReplyDelete
  33. good It additionally has built-in, memory optimizer and cache cleaner which are handy. tutuapp english Let it download and install completely. Currently on your phone, most likely,nice.

    ReplyDelete
  34. good to mount Vidmate for Laptop home windows. vidmatedownloadz and as a result is not readily available for Windows & MacOS. best.

    ReplyDelete
  35. good movie coordinator. Popcorn time, YouTube app, mobdro for android know just what you are into. Which is feasible with nice.

    ReplyDelete
  36. good can stream for movies in various languages you could Mobdro on Setup from zip file. Select the name that you have nice.

    ReplyDelete
  37. Better to provide free sources and fremium application to convert all Peggo video recorders

    ReplyDelete
  38. This implies it also do not call for any sort of subscription Showbox that ShowBox needs to provide an APK documents is especially.

    ReplyDelete
  39. videos streams, motion pictures. On your devices, Mobdro iOS installing Mobdro on Smart TV. It is quite easy to set up.

    ReplyDelete
  40. watch all your lovely shows with the use of smart app cartoon hd tv

    ReplyDelete
  41. SBOBET - Football Prediction Website Most Popular Sports Betting in Asia Handicap is well known for its favorite teams playing in European and Asian sports from various leagues around the world. SBOBET is open with a standard and up-to-date system, updated information and tournament statistics. At all times Players can join sports betting. Article It is convenient to the system that is ready and perfect image. Players can trust and assure the service of the Boots. With fast update prices, Odds, competitive prices and competitive odds. sbobet maxbet m8bet

    ReplyDelete
  42. thanks for sharing this amazing article and iloved it i love the way you write article on this site and i think you will love Yo whatsapp app app and it works like a charm.

    ReplyDelete
  43. Here is the official Live Lounge apk raw free android app. With the latest version of this app you can get all the tv channels for free.

    ReplyDelete
  44. Really I found this article more informative, thanks for sharing this article.

    flappy bird apk

    mxplayer

    tubemate apk

    peggo apk

    dsploit

    twitter gif downloader

    ReplyDelete
  45. Nice This Post And Great Your Article This Information Very Use full For Me Thank You For Sharing This Information.
    Healths Care Concept, Tech World, Tech Life, Tech News

    ReplyDelete
  46. 90minup ข่าวกีฬา ฟุตบอล ผลบอล วิเคราะห์บอล พรีเมียร์ลีก ฟุตบอลไทย
    ข่าวกีฬา
    ข่าวฟุตบอล
    ฟุตบอลไทย
    ฟุตบอล
    วิเคราะห์บอล
    ผลบอล

    ReplyDelete
  47. Nice This Post And Great Your Article This Information Very Use full For Me Thank You For Sharing This Information.

    pubg pc downloads

    ReplyDelete
  48. This comment has been removed by the author.

    ReplyDelete
  49. I love this post.

    โปรโมชั่นGclub ของทางทีมงานตอนนี้แจกฟรีโบนัส 50%
    เพียงแค่คุณสมัคร Gclub กับทางทีมงานของเราเพียงเท่านั้น
    ร่วมมาเป็นส่วนหนึ่งกับเว็บไซต์คาสิโนออนไลน์ของเราได้เลยค่ะ
    สมัครสมาชิกที่นี่ >>> Gclub online

    ReplyDelete
  50. Very cool!

    เว็บไซต์คาสิโนออนไลน์ที่ได้คุณภาพอับดับ 1 ของประเทศ
    เป็นเว็บไซต์การพนันออนไลน์ที่มีคนมา สมัคร Gclub Royal1688
    และยังมีเกมส์สล็อตออนไลน์ 1688 slot อีกมากมายให้คุณได้ลอง
    สมัครสมาชิกที่นี่ >>> Gclub Royal1688

    ReplyDelete
  51. ที่พักเกาะล้าน ที่พักเกาะล้าน เกาะสวยน้ำใสใกล้กรุงเทพแห่งนี้ คือ ที่เที่ยวยอดฮิตของนักท่องเที่ยวจากทั่วทุกสารทิศ
    และแน่นอนว่าบนเกาะล้านแห่งนี้นั้นยังมี ที่พักเกาะล้าน สวยๆ ไว้ให้บริการอีกมากมาย treetep.com


    สมัครใช้งาน Gmail
    บ้านโมเดิร์น
    บ้านและการตกแต่ง
    เครื่องชงกาแฟสด

    ReplyDelete
  52. Ashley Madison may not be your average dating website, but it does have quite a lot to offer for those who have some untraditional desires. It offers a good layout and numerous features/functions that you can take advantage of. The payment system is a bit tricky to figure out at first, and it would be nice if they offered month-to-month membership options. Overall, it’s not a bad site if you are looking for extra-marital companionship. It has a pretty big user base, so your chances of finding the perfect match nearby are actually quite good.

    Ashley Madison Review

    ReplyDelete
  53. Is it truthful to let pass that you are feeling the loss of that edge in the room? Does it air behind you're missing, and you're fabulous your addition at the same time? For sure, age makes we all suck in bed. Regardless, you don't have to understand it without a battle. In conflict you don't have the sex steer you used to, don't have imperativeness, or are losing your misery power, it's an wonderful chance to pastime a characteristic male innovation pill. However, how might you comprehend you're obtaining a enlarged than average one? all considered, our Ultra test XR Testo Booster review is here to support you similar to that. You probably watched Ultra Test Xr a proclamation for this situation some spot on the web. In addition, it likely ensured to make you pubescent and fabulous in bed nevertheless again. Thusly, we should see whether Ultra test XR Male embellishment works!

    ReplyDelete
  54. I simply must tell you that you have an excellent and unique post that I kind enjoyed reading. thank you for sharing with us. keep moving.
    GHD SPORTS TV
    GHD SPORTS Apk
    GHD SPORTS DOWNLOAD

    ReplyDelete
  55. The entire post is great i really like and Enjoy this awesome post. Thanks for sharing his post.
    ViralVilla

    ReplyDelete
  56. The entire post is just awesome thanks for this amazing post.
    Attitude Status
    Friends Forever Status

    ReplyDelete

  57. that's the first time on your blog, I really like your post. I have my own blog where I post about Taxi Booking App Development
    and much more take a look.

    ReplyDelete
  58. You can download songs from soundcloud using something like this soundcloud to mp3 Just paste in the URL of the soundcloud song. And you get a soundcloud mp3 download. When it downloads to your PC, you can play it on your PC at full speed and there will be no stopping and starting. This one is for soundcloud, there are likely other ones for different services. A slow "dialup" internet connection can download an mp3 song in about 3 minutes, and you can be doing other things on the internet while it downloads.

    ReplyDelete
  59. the use of FaceTime is pretty easy and you can use FaceTime to make good video catting with friends

    ReplyDelete
  60. I love using gbwahtsapp latest app which is great, you should try it also.

    ReplyDelete
  61. CASA98 บริการ แทงบอลออนไลน์ แทงบอลเดี่ยว บอลเต็ง บอลสเต็ป
    CASA98
    แทงบอลออนไลน์
    สมัคร CASA98

    ReplyDelete
  62. At present, taxi applications have started to substitute for traditional taxi services.

    According to statistics, the annual growth of the global ride-hailing service market will reach $126,521 million by 2025.

    Here you will read about how taxi app development is done.

    ReplyDelete
  63. Thanks for this great read!
    As a sports fan, I recommend you to get more techy fans and raise revenue rates for your sports business: learn what types of sports software there are and what features you can use for your app.

    ReplyDelete
  64. I really enjoyed reading your blog, you have lots of great content.Please visit here: click here

    ReplyDelete
  65. This comment has been removed by the author.

    ReplyDelete
  66. recently been to barcelona by car! and to tell the truth this my road trip was really great! travel by car is twice better than bus tours actually!

    ReplyDelete
  67. Thank you for posting such a great article! I found your website perfect for my needs. It contains wonderful and helpful posts. Keep up the good work!. Thank you for this wonderful Article!
    boy585

    ReplyDelete
  68. ARKA Softwares is one of the most recognized mobile app & web development companies in the USA, UK as well as Australia due to its creativeness and state-of-the-art quality services.
    Thanks for sharing the information. Keep it up!!

    ReplyDelete
  69. The cost to develop a taxi app depends on various factors often overlooked by businesses, but it mostly comes down to the custom features you plan for your app. We can ensure to implement it perfectly as a feature in the taxi app we create for you. So know in detail all about the taxi app development cost and features.

    ReplyDelete
  70. This comment has been removed by the author.

    ReplyDelete
  71. Hello your post is amazing and I like it so much it helps me to understand a lot of things which cover my curiosity and now you can visit my site: Carrom Pool Mod Apk

    ReplyDelete
  72. Thanks for sharing your information. In the modern business environment, the rise of customer expectations impacts every part of the supply chain.Here u find 5 ways to improve your Supply Chain Strategies https://bit.ly/3e3c1y

    ReplyDelete
  73. Today I came back with kinemaster mod apk without watermark download. If you are new here Let me tell you I am uploading Mod version of every popular application. if you want any other Hacked or Modded app you can it from here.

    ReplyDelete




  74. 192.168.l.254 router login

    192.168.0.1 router login

    192.168.10.1 router network
    This IP address is used by the routers like TP-Link, Netgear, D-Link uses it as the default IP address.

    ReplyDelete
  75. It's no wonder that in recent whatsapp plus became a huge part of our lives. It's conveyears nient quick and easy to use.

    ReplyDelete
  76. I have been using this app: Clash Of Light Mod Apk and downloaded and played regularly.

    ReplyDelete
  77. Hello! I think these information Will be helpful for you.

    novotisinjusticia.com
    friendsofbcfc.com
    Thank you!

    ReplyDelete

  78. 192.168.l 254

    192.168.0 1

    192.168.0 1
    IP address can be used to change the name of the Wi-Fi, control the number of devices that are connected at a time to the network and much more.

    ReplyDelete
  79. Hey, thank you a lot for sharing this article with us. I can’t say, how grateful we are to read this. Also, I would love to share it with my friends and family, who are interested. I hope you will publish such articles in the future as well. It’s so helpful. Goodbye! Take a look at this wonderful article and download clash of clans MOD APK 2021 for free And visit ModsDroid.

    ReplyDelete
  80. It's a nice article, Which you have shared here about the fastest smm. Your article is very informative and I really liked the way you expressed . fastest smm panel your views in this post. Thank you.

    ReplyDelete
  81. The Tutu app iOS 14.5 works in IOS properly and very easily there are many features available PokeGo++ that also come in Tutu app iOS. This is the small thing which we are telling about tutu app iOS when you’ll use it then you get the full information about this app. Some other third-party app stores which are working Spotify++ iOS for IOS are not updating their apps

    ReplyDelete
  82. Alan Long has moved away from Hitwise/Experian to set up his own venture Online 1984 which provides reputation management services in the area of social media. His presentation on the difficulties of analysing social media sentiment across a large scale highlighted some of the key issues that the sentiment analysis market needs to solve before they can provide meaningful tools to the industry. cotton razai double bed , sofa cover sofa cover

    ReplyDelete
  83. Clearly, It is an engaging article for us which you have provided here about Smm panel. This is a great resource to enhance knowledge about it. Thank you. Smm panel

    ReplyDelete
  84. Thanks for sharing this wonderful post with us and hoping that you will continue doing this job on the daily basis to guide us in a better way.
    โปรโมชั่น ufabet

    ReplyDelete
  85. 10 Ways to Lose Weight Without Dieting · Eat Breakfast Every Day. One propensity that is regular to numerous individuals who have shed pounds and kept it off is having breakfast …
    how to lose weight

    ReplyDelete
  86. Hey, thank you a lot for sharing this article with us. I can’t say, how grateful we are to read this. Also, I would love to check out other articles. Kinemaster Mod Apk

    ReplyDelete
  87. We are a web & mobile app development company specializing in the development of iPhone, Android and Web applications. Contact us and get free quote

    ReplyDelete
  88. There were very few bugs with the best ux design firms project. The client was happy with the extensive network that Yeeply has and that they were always very communicative
    San Francisco web design

    ReplyDelete
  89. Which is the cheapest SMM panel?
    Apnismm
    World Cheapest SMM Panel

    Apnismm is India's Best & Cheapest SMM panel. Apnismm is the best social media marketing panel for sellers as well as individuals. They are dealing with Tiktok, Facebook, Instagram, Twitter, Youtube, and SoundCloud services. Apnismm is the best cheapest panel in India.

    ReplyDelete
  90. Excellent post. I was checking constantly this blog and I’m impressed!
    Very helpful information particularly the last part 🙂 I care for such info a lot.
    I was looking for this particular info for a very long time Thank you and good luck.
    Togel Singapore Terpercaya

    Togel Singapore Terpercaya

    Agen Togel

    Agen Togel

    Agen Togel

    Agen Togel

    Agen Togel

    Togel Online

    Togel Online

    Togel Online

    Togel Online

    Togel Online

    Togel Online

    Togel Online

    Togel Online

    Togel Online

    ReplyDelete
  91. Excellent post. I was checking constantly this blog and I’m impressed!
    Very helpful information particularly the last part 🙂 I care for such info a lot.
    I was looking for this particular info for a very long time Thank you and good luck.

    Togel Togel Terpercaya

    Togel Togel Terpercaya

    Togel Online

    Togel Online

    Togel Singapore

    Togel Singapore

    Togel Singapore

    Dora Hoki

    Dora Hoki

    Dora Hoki

    Dora Hoki

    Dora Hoki

    ReplyDelete
  92. Thanks for the post.. Here are the some interesting posts regarding your niche. Check now- COC MOD APK GBWhatsapp

    ReplyDelete
  93. In general, we can see that most of the people are struggling to find the stuffs when you want to know. If you are looking for the same, then without going for a second thought, go ahead with this- Check new posts- fmwhatsapp and gbwhatsapp

    ReplyDelete
  94. I was very pleased to find this web-site. I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

    iMuslim.co.id
    Fasion Muslim
    Muslim Beauty

    ReplyDelete
  95. I could not refrain from commenting. Exceptionally well written 무료야설 .

    ReplyDelete
  96. Hello, I log on to your blog regularly. Your humorist style is awesome, keep up the good work 출장안마!|

    ReplyDelete
  97. Spot on with this write-up, I actually feel this website needs far more attention. I’ll probably be back again to see more, thanks for the advice!타이마사지

    ReplyDelete
  98. You should take part in a contest for one of the best blogs on the web. I will recommend this site! 코인카지노

    ReplyDelete
  99. Your blog provided us with valuable information to work with. Each & every tips of your post are awesome. Thanks a lot for sharing. Keep blogging.. 바카라사이트

    ReplyDelete
  100. SO good indeed! Glad to have found your page!! This is such great work!! Interesting to read for sure!!

    슬롯머신777사이트

    ReplyDelete
  101. Your website is really cool and this is a great inspiring article. Thank you so much.
    블랙잭사이트

    ReplyDelete
  102. Aw, this was a really nice post. In idea I would like to put in writing like this additionally – taking time and actual effort to make a very good article… but what can I say… I procrastinate alot and by no means seem to get something done.

    Wisata Jogja
    Yogyakarta
    DJogja.com

    ReplyDelete

  103. This is default IP address that is used by most of the router companies like the PTCL, TP-Link, D-Link, in order to access the admin page of the router

    192.168.10.1

    192-168-l0-1.club

    ReplyDelete
  104. Excellent information on your blog, thank you for taking the time to share with us. Amazing insight you have on this, It's nice to find a website that details so much information about different artists. 온라인카지노

    ReplyDelete