In
our last article, we visited the importance of Ad positions in managing customer acquisition costs. This time we
discuss the relevance of your website
content; it is an element which you can control tightly and its importance is frequently
underestimated by many advertisers.
Friday, December 16, 2011
Friday, December 9, 2011
The Rising Cost of Customer Acquisition - II
In our last article, we touched on the impact of unmonitored competitor activity. This article looks at another possible contributor to the rising cost of customer acquisition.
Thursday, December 1, 2011
The Rising Cost of Customer Acquisition - I

Like the internet itself, Panalysis has seen online advertisers
evolve dramatically in the past decade. Knowledge of best practice is
increasingly the rule, rather than the exception and now more than ever, savvy online advertisers seek to extract the maximum return for their online
investment.
In this series of help bytes, Panalysis will identify possible causes of Rising Acquisition Costs and we’ll be sharing a virtual shopping list of management techniques which we’ve found can temper the impact.
In this series of help bytes, Panalysis will identify possible causes of Rising Acquisition Costs and we’ll be sharing a virtual shopping list of management techniques which we’ve found can temper the impact.
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