The Rising Cost of Customer Acquisition - III

In our last article, we visited the importance of Ad positions in managing customer acquisition costs. This time we discuss the relevance of your website content; it is an element which you can control tightly and its importance is frequently underestimated by many advertisers.

The Rising Cost of Customer Acquisition - II

In our last article, we touched on the impact of unmonitored competitor activity. This article looks at another possible contributor to the rising cost of customer acquisition.

The Rising Cost of Customer Acquisition - I

Like the internet itself, Panalysis has seen online advertisers evolve dramatically in the past decade. Knowledge of best practice is increasingly the rule, rather than the exception and now more than ever, savvy online advertisers seek to extract the maximum return for their online investment.
In this series of help bytes, Panalysis will identify possible causes of Rising Acquisition Costs and we’ll be sharing a virtual shopping list of management techniques which we’ve found can temper the impact.