Tuesday, January 24, 2012

8 Tips to Avoid Costly Mistakes When Managing Your AdWords Account

"Simplicity is the ultimate sophistication" - Leonardo da Vinci
In this article we explore a few pitfalls to avoid when planning online marketing campaigns.

Tuesday, January 10, 2012

What We Can Learn about Customers' Online Behaviour

The fundamental things marketing professionals want to learn about customers online are similar to what we want to learn offline. For example, we would like to understand and refine our target segments. We would like to better understand the customer journey, demographics, psychographics, consumer behaviour and decision making process, how best to differentiate, propensity to buy, seasonality factors etc. Similarly to direct mail, the web can provide you with timely data to demonstrate and quantify the effectiveness of campaigns.