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The AMI Webinar: Leveraging Customer Data for Business Strategy in 2012, featuring HCF and Panalysis
was held Mon 27 February 2012. Many thanks to the Australian Marketing Institute, and HCF for their contribution to the success of the event. | ||||
Tuesday, February 21, 2012
AMI Webinar held: Mon 27 Feb with HCF and Panalysis
Friday, February 10, 2012
Web Analytics Frameworks - Who Needs Them?
We all do.
Why? For starters few of us have the time to spend performing in-depth analysis of our marketing activities. However quick reviews of the data result in shallow insights.
A web analytics framework combines set performance indicators for your marketing and website, a sound measurement methodology and processes to assess and diagnose fluctuations in performance.
A well-designed web analytics framework removes a lot of the guesswork from you analysis. It helps your organisation standardise its approach to tracking, analysing and optimising its digital marketing. It also importantly ensures that your organisation agrees on naming conventions and metrics.
In this article I have outlined the five key reasons why you need a web analytics framework.
Why? For starters few of us have the time to spend performing in-depth analysis of our marketing activities. However quick reviews of the data result in shallow insights.
A web analytics framework combines set performance indicators for your marketing and website, a sound measurement methodology and processes to assess and diagnose fluctuations in performance.
A well-designed web analytics framework removes a lot of the guesswork from you analysis. It helps your organisation standardise its approach to tracking, analysing and optimising its digital marketing. It also importantly ensures that your organisation agrees on naming conventions and metrics.
In this article I have outlined the five key reasons why you need a web analytics framework.
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