AMI Webinar held: Mon 27 Feb with HCF and Panalysis

The AMI Webinar: Leveraging Customer Data for Business Strategy in 2012, featuring HCF and Panalysis was held Mon 27 February 2012.  Many thanks to the Australian Marketing Institute, and HCF for their contribution to the success of the event.  Case Study: HCF and Panalysis | Using Google Analytics for Intelligence, Growth and Reducing Guesswork Webinar | Monday 27th February 2012 | 5:00pm EST How do you manage Big Data, multiple marketing data streams, and the growing power of consumers online? Fortunately we have a feedback mechanism through analytics to help manage these issues and tell us whether or not we are on track with our marketing objectives. In this webinar, we will explore how HCF successfully applied a data-driven approach to its online marketing and found ways to: • identify and solve barriers to the purchase path on the HCF website; • realise significant insights about how website visitors move from awareness to purchase; • understand the effectiveness of its advertising campaigns in generating brand awareness and sales in key regions; • determine which competing products HCF are being compared to by customers, and much more. Join us to take a look behind the scenes at how HCF and Panalysis, digital marketing optimisation experts, have pushed Google Analytics to its limits to realise significant value from this tool. Presenters: Rod Jacka, Managing Director, Panalysis Pty Ltd, Emma Black, e-Communications Manager, HCF Damien Long, Corporate Communications Manager, HCF