Tuesday, January 10, 2012

What We Can Learn about Customers' Online Behaviour

The fundamental things marketing professionals want to learn about customers online are similar to what we want to learn offline. For example, we would like to understand and refine our target segments. We would like to better understand the customer journey, demographics, psychographics, consumer behaviour and decision making process, how best to differentiate, propensity to buy, seasonality factors etc. Similarly to direct mail, the web can provide you with timely data to demonstrate and quantify the effectiveness of campaigns.


We have a feedback mechanism through analytics that can tell us whether or not we are on track with our marketing objectives - provided the data is treated in the correct manner (e.g. ‘comparing apples with apples’). As the ability to measure online activity with analytics increases we can also learn additional things about our customers relating to buying behaviour. For example:
  • Understanding the language that customers use and where they are in the buying cycle by examining the keywords that they use to find the site and search its contents;
  • Watching what customers do versus what they say;
  • Learning what offers visitors respond to best. Visit www.whichtestwon.com to see how small changes to a web page can make big differences in results;
  • Using visitor behaviour information to create targeted offers, identify the propensity to purchase and estimate the sales pipeline.
Successful companies who are ahead of the pack are now investing in learning about and understanding the online customer. They realise that converting digital data into insights has currency. As customers become more empowered the emphasis will be on understanding the individual in real time and responding accordingly.
Further reading on the shift to data-driven marketing and the implications of the empowered consumer can be found in the IBM CMO Study

167 comments:

  1. Go read her post right here and grab your girl some cute shoes before they're gone; Carrie walks you through it step-by-step.greatest deals online

    ReplyDelete
  2. Go read her post right here and grab your girl some cute shoes before they're gone; Carrie walks you through it step-by-step.greatest deals online

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. This comment has been removed by the author.

    ReplyDelete
  6. They realise that converting digital data into insights has currency. As customers become more empowered the emphasis will be on understanding the individual in real time and responding accordingly. Best Halloween costumes

    ReplyDelete
  7. This comment has been removed by the author.

    ReplyDelete
  8. This comment has been removed by the author.

    ReplyDelete
  9. This comment has been removed by the author.

    ReplyDelete
  10. This comment has been removed by the author.

    ReplyDelete
  11. This comment has been removed by the author.

    ReplyDelete
  12. This comment has been removed by the author.

    ReplyDelete
  13. This comment has been removed by the author.

    ReplyDelete
  14. Peoples are giving wonderful thoughts… babblein

    ReplyDelete
  15. The information which you people are given are really superb jerseyjoesbt..!!!

    ReplyDelete
  16. Information's are more innovative and nice to read it diffyproductions

    ReplyDelete
  17. What a good suggestion posted by the peoples. swedishsexbook

    ReplyDelete
  18. Not only to read need to spreed every one. sarapresswedlog

    ReplyDelete
  19. I am so excited while I read all the comments xhdeutz

    ReplyDelete
  20. Those post in the blog are very useful omgcow…..

    ReplyDelete
  21. Buy groceries online and all your food, household & personal care needs at our ... Online grocery store in Bangalore,Chennai,Mumbai,Hyderabad and Pune. groceries

    ReplyDelete
  22. http://www.woowbrands.com/ is the Best Online Shop for Online Shopping in Pakistan. Online Shopping in Pakistan at Best Prices. Online Shopping in Pakistan

    ReplyDelete
  23. Its very useful if every one should follow this.
    guygarrud

    ReplyDelete
  24. Thank you for this guidance.its really informative for all
    BattleFordsSkatingClub

    ReplyDelete
  25. Keep posting the articles,useful to every one.

    BreathalyzerGuide

    ReplyDelete
  26. Articles are really nice to read and most of the people like this
    CarAccidentAttorneySearch.com

    ReplyDelete
  27. Must be appreciated for this article
    IkzhiBo

    ReplyDelete
  28. Awesome comments are posted here and its very useful to every one.

    furano-shittococo

    ReplyDelete
  29. Thank you for this guidance.its really informative for all
    zz212

    ReplyDelete
  30. its really informative tutorial. Thank you for this tutorial .

    LinqPhone

    ReplyDelete
  31. All the words are simple way every one should understand easily
    mcconnellsdigital

    ReplyDelete
  32. FantAziafuggony
    its really informative tutorial. Thank you for this tutorial .

    ReplyDelete
  33. lcxlwfgg
    Keep posting the articles,useful to every one.

    ReplyDelete
  34. RobertoCescon
    Nice post. Every one should implement this one

    ReplyDelete
  35. guilcosojo
    its really informative tutorial. Thank you for this tutorial .

    ReplyDelete
  36. guygarrud
    The information which you people are said here are really good..!!!

    ReplyDelete
  37. propacportugal
    Nice post. Every one should implement this one

    ReplyDelete
  38. ArchSport
    Not only to read need to spreed every one.

    ReplyDelete
  39. Technically very well above you said. abc

    ReplyDelete
  40. Wow -- it must have been warehoused or something to still have the crayons with it. I would think those would be hard-pressed to remain in place just from shipping it around a few times. Great find! Deals

    ReplyDelete
  41. good funky last glimpse for the rockstar nani. Since she can be Watch The Kapil Sharma Show so the thrills level is normally also huge. great.

    ReplyDelete
  42. good iTube developers have got emerged up with the iTube Apk record open this site We will present you how to download iTube App For Laptop or iTube Android Download nice.

    ReplyDelete
  43. good open edition (Mobdro.exe) is usually not really obtainable. open this site In this training, I will provide you the download hyperlink Download Mobdro great.

    ReplyDelete
  44. good The size of your record does indeed not really subject; open this site that facilitates to copy data in a whizz. SHAREit PC Download nice.

    ReplyDelete
  45. good each credit card provides distinct power and a distinct expense. open this site As you will observe in our guideline, you simply require Clash Royale Download for PC great.

    ReplyDelete
  46. good Instead we employ to straight download the document from the retail store and official site link a good amount of features. We can take pleasure iTube nice.

    ReplyDelete
  47. I really appreciate the effort you made to share the knowledge.Simply locate the exclusive store best deals and discover the stuff that suits you the best. Thanks!!
    shopping clothes online

    ReplyDelete
  48. good normal water thanks a lot to these devices that happen water softener reviews whatever your flavor is usually. Pressure price is usually up to 125 PSI nice.

    ReplyDelete
  49. good Yet another user friendly feature of the You TV Player application is that you tv player pro they are customisation according to the specific needs of each customer. nice.

    ReplyDelete
  50. good seems really valuable if you desire to play Android games facetime for windows Facetime on Android or Facetime for Windows PC system nice.

    ReplyDelete
  51. This comment has been removed by a blog administrator.

    ReplyDelete
  52. good To start with make sure that you have actually permitted itube app really easy to take care of playlist controls nice.

    ReplyDelete
  53. This can help you think of an extraordinary choice. At the point when the weight surpasses your desire in wording quality and usefulness, then select it.clearwater pressure washing

    ReplyDelete
  54. Particularly instructive looking ahead to coming back again!

    cheap ed

    ReplyDelete
  55. good the solidity from your water, but it will certainly rinnai tankless water heater to all the members of your family. This effective version nice.

    ReplyDelete
  56. good application features more movies that you could take Showbox for PC Download your MAC device. For downloading and install Showbox nice.

    ReplyDelete
  57. We would certainly now want to conclude the post below. musical.ly: we have actually given a Musically Online Sign Up link.

    ReplyDelete
  58. Particularly instructive looking ahead to coming back again!.
    Gclub maxbet ruby888

    ReplyDelete
  59. I like the post format as you create user engagement in the complete article. It seems round up of all published posts. Thanks for gauging the informative posts.
    cara menggugurkan kandungan

    ReplyDelete
  60. They realise that converting digital data into insights has currency.
    learn mor abou decision
    روش های تصمیم گیری چندشاخصه چیه

    ReplyDelete
  61. I am grateful to the owner of this site which really shares this wonderful work of this site.That is actually great and useful information.I'm satisfied with just sharing this useful information with us. Please keep it up to date like this.Thank you for sharing..
    website designing company in patna

    ReplyDelete
  62. gclub-vip.com สมัคร Vip วันนี้รับทันที 1,000 บาท
    คลิก>>> gclub
    คลิก>>> จีคลับ
    คลิก>>> gclub casino

    ReplyDelete
  63. โปรโมชั่นใหม่ “แจกโบนัส สูงสุดทันที 1,000 บาท”
    gclub online โปรโมชั่น แบบครบวงจรที่คอยอัพเดทข่าวสารเกี่ยวกับโปรโมชั่น จีคลับ บาคาร่าออนไลน์ สล็อตออนไลน์ ตลอดทั้ง 24 ชั่วโมง เพื่อให้ท่านได้สามารถเข้าร่วมสนุกไปกับเกมออนไลน์ของเราได้ตลอดเวลาโปรโมชั่นสำหรับสมาชิก Premium, VIP ที่แจกโบนัสให้สูงที่สุด 10% และโปรโมชั่นแบบรายวัน สำหรับคำขอบคุณที่มอบให้กับ โปรโมชั่น gclub

    ReplyDelete
  64. Thanks for sharing such a nice thing

    โปรโมชั่นGclub ของทางทีมงานตอนนี้แจกฟรีโบนัส 50%
    เพียงแค่คุณสมัคร Gclub กับทางทีมงานของเราเพียงเท่านั้น
    ร่วมมาเป็นส่วนหนึ่งกับเว็บไซต์คาสิโนออนไลน์ของเราได้เลยค่ะ
    สมัครสมาชิกที่นี่ >>> Gclub online

    ReplyDelete
  65. Good job .

    เว็บไซต์คาสิโนออนไลน์ที่ได้คุณภาพอับดับ 1 ของประเทศ
    เป็นเว็บไซต์การพนันออนไลน์ที่มีคนมา สมัคร Gclub Royal1688
    และยังมีเกมส์สล็อตออนไลน์ 1688 slot อีกมากมายให้คุณได้ลอง
    สมัครสมาชิกที่นี่ >>> Gclub Royal1688

    ReplyDelete
  66. This comment has been removed by the author.

    ReplyDelete
  67. Your article helped me to understand the future of .net programming language. Keep on updating your with such awesome information.

    seo training in chennai
    digital marketing course in chennai

    ReplyDelete
  68. Really useful information. Thank you so much for sharing. It will help everyone. Keep Posting.

    Website Designing Company in Delhi

    ReplyDelete
  69. Interesting information and attractive.This blog is really rocking... Yes, the post is very interesting and I really like it.I never seen articles like this. I meant it's so knowledgeable, informative, and good looking site. I appreciate your hard work. Good job.
    Kindly visit us @
    Sathya Online Shopping
    Online AC Price | Air Conditioner Online | AC Offers Online | AC Online Shopping
    Inverter AC | Best Inverter AC | Inverter Split AC
    Buy Split AC Online | Best Split AC | Split AC Online
    LED TV Sale | Buy LED TV Online | Smart LED TV | LED TV Price
    Laptop Price | Laptops for Sale | Buy Laptop | Buy Laptop Online
    Full HD TV Price | LED HD TV Price
    Buy Ultra HD TV | Buy Ultra HD TV Online
    Buy Mobile Online | Buy Smartphone Online in India

    ReplyDelete
  70. "Insightful" is the perfect word to describe this wonderful writing of yours. The artistic blend of this subject with your tone of writing made this a great read. Much love 😘.
    How to bottom

    ReplyDelete
  71. เว็บไซต์คาสิโนออนไลน์ที่ได้คุณภาพอับดับ 1 ของประเทศ
    เป็นเว็บไซต์การพนันออนไลน์ที่มีคนมา สมัคร Gclub Royal1688
    และยังมีหวยให้คุณได้เล่น สมัครหวยออนไลน์ ได้เลย
    สมัครสมาชิกที่นี่ >>> Gclub Royal1688
    ร่วมลงทุนสมัครเอเย่นคาสิโนกับทีมงานของเราได้เลย

    ReplyDelete
  72. โปรโมชั่นGclub ของทางทีมงานตอนนี้แจกฟรีโบนัส 50%
    เพียงแค่คุณสมัคร Gclub กับทางทีมงานของเราเพียงเท่านั้น
    ร่วมมาเป็นส่วนหนึ่งกับเว็บไซต์คาสิโนออนไลน์ของเราได้เลยค่ะ
    สมัครสล็อตออนไลน์ >>> goldenslot
    สนใจร่วมลงทุนกับเรา สมัครเอเย่น Gclub คลิ๊กได้เลย

    ReplyDelete
  73. I really enjoy reading of your article. I wanted to inform you that you have people like me who appreciate your work. 9xmovies

    ReplyDelete
  74. Looking for latest update on TNPSC exams? Kalviseithi - #1 educational portal offer latest news about TN state government jobs, educational news and much more information.

    ReplyDelete
  75. The article is very interesting and very understood to be read, may be useful for the people. I wanted to thank you for this great read!! I definitely enjoyed every little bit of it. I have to bookmarked to check out new stuff on your post. Thanks for sharing the information keep updating, looking forward for more posts..
    Kindly visit us @
    Madurai Travels
    Best Travels in Madurai
    Cabs in Madurai
    Tours and Travels in Madurai

    ReplyDelete
  76. The article is very interesting and very understood to be read, may be useful for the people. I wanted to thank you for this great read!! I definitely enjoyed every little bit of it. I have to bookmarked to check out new stuff on your post. Thanks for sharing the information keep updating, looking forward for more posts..
    Kindly visit us @
    Madurai Travels | Travels in Madurai
    Best Travels in Madurai
    Cabs in Madurai | Madurai Cabs
    Tours and Travels in Madurai

    ReplyDelete
  77. Excellent Blog. I really want to admire the quality of this post. I like the way of your presentation of ideas, views and valuable content. No doubt you are doing great work. I’ll be waiting for your next post. Thanks .Keep it up! Kindly visit us @Luxury Boxes
    Premium Packaging
    Luxury Candles Box
    Earphone Packaging Box
    Wireless Headphone Box
    Innovative Packaging Boxes
    Wedding gift box
    Leather Bag Packaging Box
    Cosmetics Packaging Box
    Luxury Chocolate Boxes

    ReplyDelete
  78. Looking for best English to Tamil Translation tool online, make use of our site to enjoy Tamil typing and directly share on your social media handle. Tamil Novels Free Download

    ReplyDelete
  79. iran tourism news has been affected by many political, social and economic factors in the recent decades. But what is important is that Iran Tour Operators is growing these days.
    Iranian Travel Agency is very extensive; the magnificent touristic sights and attractions can be found in every corner of the country. You can choose to hike and ski in the Alborz mountains or see the nomadic life in Zagros mountain chain. destination
    A beach trip in south by the Persian Gulf and or in the north by the Caspian Sea could be another choice. But among all major historical places in iran, they are eager to have a deep journey in the pure and rich history and culture of Visa policy of Iran. beach As it was mentioned earlier in this article, trip to iran from india is not merely concentrated in the central Iran. Exactly on the west you reach to Kermanshah with lots of attractions inside and outside.

    ReplyDelete
  80. گیم استور یک فروشگاه اینترنتی می باشد که در زمینه خرید آنلاین بازی ps4 و فروش انواع خرید گیفت کارت پلی استیشن PSN

    ReplyDelete
  81. This comment has been removed by the author.

    ReplyDelete
  82. Are you looking for the best quality F 100 Classic Ford Truck Parts online? Carolina Classics is the manufacturer of best F-100 Ford Truck Parts | Buy F 100 classic Ford truck parts online at Carolina Classics.

    ReplyDelete

  83. Thanks for sharing this information.
    Want to Buy Step Down Transformer or Are you Curious about What is Step Down Transformer? Read the blog to get your queries resolved before making a purchase.

    ReplyDelete
  84. Jeewangarg is the Best SEO Company in Delhi providing FREE site auditing along with the most reasonable Professional SEO services to top all searches, increase organic visibility, promote business, increase audience, and make instant sales.

    ReplyDelete
  85. Awesome post, Really this very informative post, thanks for sharing this post. Are you Looking for the Air Purifier for Home? Don’t go beyond breathefresh.in for buying best air purifier in India or Call us @ 8700662806 for more details.

    Indoor Air Pollution
    Himalayan salt lamps
    Natural himalayan rock salt lamp

    ReplyDelete
  86. Such an interesrting and essential topic that everyone should know this. for home PipeLine Leakage repair solution. Visit the site Pipeline Leak Detection to know more about Pipeline Leak Detection Service Provider in India.

    ReplyDelete
  87. If you need any kind of online assignment help, Then you can go AllAssignmentHelp.com. Here you will get high-quality assignment help. We have a team of assignment experts who will help you by delivering the contents as you desired.

    ReplyDelete